If you missed our August seminar on “Social Media for the Job Search,” here are the key takeaways.
Over 90% of recruiters are using social media these days. They can use them passively to check you out. Or they use them actively to search for candidates. Most likely they will do both. The big three for job search purposes are LinkedIn, Facebook, and Twitter.
Social media can benefit job searchers in four main ways
- Finding job openings that are posted
- Building your personal brand
- Getting to know a potential employer
This is pretty straight forward. Facebook and LinkedIn both feature job boards, where companies can post open positions. Users have the option to apply directly on Facebook and LinkedIn. While applying with your LinkedIn profile is perfectly fine as long as your profile is well written and complete, applying with your Facebook profile is probably not your best bet. Most people use Facebook primarily for private interactions, so there is not enough work specific information on there. If you see a job posted on Facebook, go directly to the employer website to apply rather than apply through Facebook directly.
Many companies also announce open positions in their updates and tweets. Therefore follow the organizations that you are interested in to immediately become aware of newly announced positions. On Twitter, some companies even have separate twitter handles for their recruiting division.
80% of open positions are never advertised and are found through networking. Social media can be a great tool in your networking efforts. LinkedIn was specifically created to facilitate professional networking. Use it to find people you know at your target companies, to find people who can connect you to your target companies, to reconnect with old college friends and colleagues, to discuss professional issues with colleagues, etc.
Use your network of friends on Facebook and Twitter and let them know that you are looking for a new opportunity. Craft a targeted message letting your friends know exactly what you are looking for, what your expertise is, and how your expertise and experience can benefit a future employer.
Building your personal brand
Social media is tailor-made for developing your personal brand. Before you start posting, determine exactly what your professional expertise is, your target audience, and how you want to position yourself. Identify influencers and organizations you want to follow and engage with. In order to make the most of social media, you have to be very active, post often, comment on others’ feeds or in groups you belong to, and engage your audience.
Getting information about potential employers
By following your target organizations on social media you will gain a lot more insight into those organizations than by just looking at their websites. Social media are often updated in real time and much more frequently than websites. This allows you to get a much better grasp of company culture. The better you know a potential employer the better you know if it might be a good fit for you. As an added bonus you will be the first to learn of new opportunities, since these days many companies announce open positions on social media first, before updating job boards.
Caution: Social media can harm your job search efforts as much as they can help
While you are job searching, be especially vigilant about what you post on social media! Compromising information has a way of “getting out there.” So don’t post anything you don’t want a potential employer to see.
Social Media Rules of Thumb
- Building a good personal brand on several social media platforms takes a lot of time. If you don’t want to or can’t devote a good bit of time to it, concentrate on one platform and use that one well. For most people in corporate America, LinkedIn will be the platform of choice. If you have Facebook and Twitter accounts that you don’t want to use for your job search, set your privacy settings on the highest level possible!
- Watch what you post! Abstain from posting photos that are sexually explicit or involve alcohol and drugs! You might also want to hold off on pictures showing you skydiving, bungee jumping or being involved in other activities that potential employers might consider dangerous. Do not post about divisive issues such as politics or religion (unless you are looking for work as a political consultant or pastor, of course). All of these can get you screened out!
If you need help creating your LinkedIn profile or crafting your personal branding message, contact the Career Center at (225) 231-3733.
Written by Anne Nowak.