This is the fourth post in a series of posts about the most common and damaging mistakes jobseekers make. Read the full series here.
4th deadly sin: an unmanaged and unmonitored social media presence
If you followed the advice of our blog posts about the first three deadly sins of job searching, you now know what you want and what you can contribute, you have a networking strategy in place, and you have a well-written resume. Great, well done! You are ready to get the word out to your network and to recruiters that you are on the market. Yet despite good qualifications, you get no leads or interviews.
Have you monitored your social media presence lately?
Is your social media presence holding you back? You want to be on social media while job searching! Social media platforms can be of tremendous help in finding a job. But your presence can also cost you the job if not managed carefully. The vast majority of recruiters and/or hiring manager will check you out on the internet!
LinkedIn: If you are in a professional career, you need a LinkedIn profile. The profile needs to be complete, including a professional picture. All LinkedIn content needs to be professional; this is not the place for your vacation pics or party exploits. For more information on LinkedIn see our previous post.
Facebook: If you use Facebook exclusively for private non-professional content, make sure to lock it down and set your privacy settings to the most restrictive settings possible. Don’t let anybody tag you in pictures; don’t let anybody post anything to your timeline. Delete old profile pics. Don’t post incriminating pictures, and be careful about what you post or articles you share or like. Beware of public groups. Despite all these potential negatives, Facebook can be a good networking tool.
Twitter: Twitter is inherently public. So adjust your strategy while job searching. If you follow any divisive or questionable groups or organizations, drop them while you are on the search. Also refrain from commenting on, posting, or retweeting such content. Do not share or retweet incriminating pictures of any kind. Do use Twitter to follow, comment on, engage in and retweet content that is highly relevant to the job you are looking for.
Instagram: Again, beware of the pictures you post, what you like and comment on. Do use Instagram to post pictures, follow, and engage in content and organizations that support your job search and show your interest in the subject matter.
Ideally you want to use all your social media accounts for a branding campaign. You know what kind of job you are looking for and you know the kinds of organizations you’d most like to work with. Now you can utilize social media to learn as much as possible about these organizations and engage with them. Follow their social media presence, engage with and comment on their posts, post relevant content on your own feeds, and use targeted hashtags. If you do this well, maybe your next job will find you.
If you need assistance in creating LinkedIn profiles or learning about social media for the job search, call the Career Center at 225-231-3733.
Stay tuned for the next deadly sin of job search.