How to Research a Potential Employer for Cultural Fit

It’s a common, and very frustrating, situation. You scored the new job, it fits your skills and experience perfectly, and you are excited to start. But then, after a few weeks or months, total frustration. What happened? You and your new company have no cultural fit.

Let’s look into the concept of company culture, what it is, why it is important, and how you can research it before you start a new job.

What is Company culture?

Company culture is made up of the values, norms, beliefs, habits, language, and underlying assumptions of an organization. Every organization has a company culture. Sometimes it is carefully crafted and curated, and sometimes it developed more organically. These building blocks have immediate influence on atmosphere and work environment and on work practices. Work practices include:

  • Hierarchy
  • Dress code
  • Decision making style
  • Performance management and promotions
  • Compensation
  • Flexible hours/home office
  • Time off for community service or company-sponsored volunteering

why does it matter so much?

Now it is easily apparent why it is so important that there is a good cultural fit between the employee and their organization. If you like flat hierarchies but your company operates with a top down approach, you will not be productive. If you believe in pay for performance but you work for an employer that gives the same percentage raise to everybody regardless of performance, you will be frustrated. If you hate suit-and-tie but have to wear it every day, you will not feel at ease. The good news is, it is absolutely possible to research some of these determinants of company culture before you accept a new job.

Start with yourself

Before you start researching companies you are interested in, take a step back and start with yourself. In order to assess fit, you first need to be aware of your own priorities. You need to figure out which of the components of company culture listed above are most important to you. Is pay for performance more important than flexible hours or home office? Do dress code and community service trump pay and job content? These values will change over time and depend on the stage of life you are in. But you have to be aware of what is most important or non-negotiable for you.

Researching company culture

Now that you know what is important to you, you can start your research.

  1. Start with the company website. Check out the “our team” or “who we are” sections. Take a look at how the team is presented. Just picture and title? Or picture, title and some more background information? How are people dressed? Does the site only feature matter-of-fact content? Or do you see pictures from company parties or company volunteer days? What kind of information is displayed on the recruiting site?
  2. Check and follow the organization’s social media feeds.
  3. Check the LinkedIn profiles of people who work at your desired organization.
  4. Search online reviews, for example on www.glassdoor.com.
  5. Look for articles in professional, business, and industry publications.
  6. Listen to business podcasts where company leaders and/or founders are interviewed.
  7. Finally, talk to people who work at your desired employer and ask them about company culture.

All, or even just some, of the steps above will give you some insight into the company culture of a potential employer. And if you previously established your own list of priorities, you will be able to easily compare and contrast to see if an organization might be a fit.

We wish you much success in your job search! If you’d like any help with your job search or career development, the Career Center is here to help. Contact us at 225-231-3733 or at www.careercenterbr.com or check out our YouTube channel at careercenterbr.com/youtube.

Written by Anne Nowak