“Age is no barrier”, prolific author and successful CEO Robert Dilenschneider writes. He wants this book to be a guide for 50+ seekers, who are either seeking a new job out of necessity or who are seeking new challenges, because they feel unfulfilled.

how to stay relevant in a changing world

There is a stark contrast in yesteryear’s work force and today’s ever changing kaleidoscope of opportunities. The new landscape is that of frequently changing jobs, many times out of necessity. An employee is expected to add immediate and continued value to the organization.

To stay relevant, Dilenschneider recommends:

• Develop a five-year (or ten-year) plan.
• Be technologically able to utilize a computer, phone, tablet, social media, email and texting.
• Intentionally bridge the age gap. Where applicable assist the younger person by sharing your knowledge and experiences in a casual and informal manner, if receptive.
• Recognize the younger generation’s need for instant gratification. Young people are often in a hurry.
• Listen. And listen without judgment. Never betray confidences.
• Keep up with the latest media, ideology, movies and social movements. If you have been out of the game, get back into it.
• Determine a focus or specific direction. Set goals and maintain a constant resolve.
• Take action, then celebrate small and large accomplishments. Don’t be afraid to ask for help.

what to do if you’re being let go

If you see proverbial “hand writing on the wall” that change is imminent, you should, according to Dilenschneider:

• Be honest at all times.
• Know your own motives. Try to understand those of other people. And be suspicious.
• Be respectful. Control your anger.
• Be aware and protect yourself.
• Contact supportive friends, family and colleagues, and seek advice from a therapist or job counselor.
• Always keep your resume updated!
• Take inventory of your strengths and recognize your weaknesses.

general job-seeking tips:

• Have a plan A and a plan B.
• If you lose your job, don’t get bitter, get busy. Rather than accepting defeat, you may launch out and start your own company, or become an independent contractor or consultant.
• If you have a job but are dissatisfied, you should be developing options.
• Don’t quit your present job unless you have to. It is easier to get a job if you already have one.
• Pay attention to changes in your relationship with your supervisor or subordinates and respond in a proactive manner. This may include changing departments or changing companies.
• Utilize the people in your network. Get them to assist in your job search – ask for their advice and strategize with them
• When interviewing/networking, make the interviewer feel good about you and great about himself.

communication and interpersonal relations

Since Dilenschneider spent his entire career in communications and public relations, no book of his would be complete without some advice on the topic.

Develop your message: write down 3 major points you want to make. Put together two examples for each point. If you interact with the public, PR should be important to you. Take control of your own message. Building a network in the right way means being willing to go beyond yourself. Follow up. Respond to e-mails. Return your phone calls. Write thank-you notes. Reciprocate and do it quickly. Finally, remember: everyone judges a book by its cover, so make sure you make an excellent first impression as a professional.

This book may be placed on hold through the East Baton Rouge Parish Library website.

Written by Cynthia Payton