The Career Center recently hosted a seminar on Careers in Cosmetology. Guest presenter Ce’Keisha Williams (known professionally as KeishaDstylist) offered insights about what she has learned from running a successful independent cosmetology business. If you missed the seminar, here are some of the main takeaways:

What does it take to succeed in this field?

Cosmetology is the professional skill or practice of beautifying the face, hair, skin, and nails. Cosmetologists can be hairstylists, makeup artists, nail technicians, or skin care specialists. But in order to make it in the industry, according to Cekeisha, one needs to sharpen one’s skills in these five areas: Identity, Integrity, Mentoring, Insecurities, and Inspiration.

Identity

• Know your strengths and weaknesses; likes and dislikes
• Know your interests to narrow down where you fit in the cosmetology field
• Personal branding
  • Canceling appointments and being late negatively affect your identity as a cosmetologist
  • Word of mouth is very important

Integrity

• How you present yourself
  • Avoid cursing and unprofessional language
  • Be punctual and reliable
  • Maintain a professional appearance
• Separate professional life and personal life
• Be honest and genuine

Mentoring

• You are always learning; there is never a point in any field where you know everything
• Mentoring can help you reach new heights in your skill level
• A good mentor can provide opportunities professionally and open doors for you

CeKeisha describes the cosmetology field as a team where everyone helps build each other up. Most cosmetologists can’t make it on their own and can’t do everything themselves; they need the support of others to succeed.

Insecurities

• Work on your insecurities and weaknesses; turn them into confidence and strength
• Setting small goals for yourself can help you reach your larger goals
• For example, if you don’t like public speaking, you can try accompanying someone only talking some of the time before you present or teach by yourself.
• You may not become the best at whatever your weakness is but you can always improve.

Inspiration

CeKeisha also teaches cosmetology skills and strives to inspire others to follow their passions. Her passion is education, but yours might be hair, or nails, or something completely different. Whatever it is that inspires you, CeKeisha advises, use it to inspire others.  She encourages everyone to share their talents and teach others what they know and learn from others as well.

Although CeKeisha approached the topic from the perspective of a cosmetologist, we found her advice to be useful for any jobseeker or entrepreneur. We hope that you are able to incorporate these themes into your own professional development.

Written by Kelly Brown

Recently the Career Center hosted two guest speakers, the CEO of BlinkJar Media and the head of media relations for ExxonMobil. The speakers spoke on the influence social media has had on advertising and the possible career opportunities in social media marketing. In case you missed it, here are some of the key takeaways from that seminar:

How Do Companies Utilize Social Media in the Workplace?

Social media breaks down geographical barriers and positively influences promotion and connectivity. This allows companies to network and connect to a larger target audience than they would have been able to using traditional media (i.e. television, radio, and newspaper). Social media is a tool that is utilized by most companies to provide customers with better customer service and fast, accurate information and updates.

Companies use different social media platforms to appeal to their target audiences. For example, companies that use Facebook most likely have a target audience of adults in their late forties to mid-sixties, while companies that use Twitter appeal to a younger demographic.

Jobs in This Field

• Writers: especially creative and expressive writing like blogs
• Video Producers: video editing, filming, etc.
• Marketing: requires marketing or sales knowledge
• Research & Data Analysis: providing demographic breakdowns and data on customer history
• Advertising: requires networking skills
• Customer Service: the fastest-growing set of jobs. People like to complain on social media; these positions are in place to help and appease them
• Event Planner
• Public Relation Manager: managing internal and external relationships and communication, protecting company reputation, and handling emergency and crisis communication
• Private Investigator: uncovering criminal activity via social media
• Graphic Designers

Social Media Drawbacks

On account of social media’s impact on a business’s image, in the eyes of the public, companies have to be careful of what is said on their social media accounts and how their employees represent them outside of work. Thus, companies and their employees have to be careful of what they say and how it represents the company they work for.

Written by Kelly Brown

The Career Center recently hosted a seminar on Careers in Aviation Technology. Our guest speakers were an Air Traffic Control Manager and a professor at Baton Rouge Community College’s Aviation Program. They educated seminar attendees on the career opportunities in aviation, which is a steadily growing field that has an urgent need for pilots, mechanics, and air traffic control operators. In case you missed it, here are some of the key takeaways:

Aircraft Pilots

If you enjoy travel, are interested in aviation, and like technology, being a pilot might be the right fit for you. In order to become a pilot, you must attend flight school, and after learning the basics you may get additional certifications to gain more privileges and income potential. It can be a lucrative field – pilots have an average starting salary of $35,000 per year, but it increases as you gain more experience. However, this career path may not be the best for people with families, due to the travel and irregular work hours.

Licenses: These are the different types of licenses and careers within the field of piloting.

• Private Pilot or VFR Pilot: A private pilot or pilot that flies under visual flight rules (VFR) is an entry-level pilot position. This certification allows you to fly small aircraft while the horizon is visible. This means that with this clearance, you can only fly if you are below the clouds so other aircraft are visible. Must have a minimum of 10 hours of flight experience.
• IFR Pilot: An instrument flight rules pilot (IFR) is a step up from a VFR pilot. They fly aircraft using radars and other instruments instead of sight. These kinds of pilots must have at least 40 hours worth of experience before they earn their certification.
• Commercial Pilot: A commercial pilot must have an airline transport pilot certification, at least 1500 hours of flight experience, and a bachelor’s degree in aircraft operations, aviation, aeronautical engineering, or a related field. It take around three years to reach this level as a pilot.
• Flight Instructor: A flight instructor is required to have a commercial pilot’s license, a valid third class FAA medical certificate, and pass the FAA knowledge test. This is the highest level a pilot can reach. They make around $100,000 to $150,000 per year.

Air Traffic Controllers

Air traffic control is one of the most important roles in aviation. Air traffic controllers monitor incoming and outgoing flights to ensure the safety of passengers, pilots, and planes. They seek to avoid crashes and other incidents involving aircraft by communicating directly with pilots and directing their actions. Controllers make the decisions as to which planes can take off and land. They have an enormous amount of responsibility and must be good at problem solving.

Income: The starting salary of an air traffic controller is around $40,000 a year, a seasoned control tower operator is around $80,000, and an approach control operator is around $100,000 a year.

Becoming an air traffic controller: You can become a control tower operator one of three ways: the military, walk-in, and college. All branches of the military except the coast guard have an air traffic control unit. The military provides all necessary training and gives you invaluable experience in exchange for your service. The second way is through off-the-street recruitment. This method is incredibly rare but does occasionally happen. No experience is required and the training is provided by the company. The third and final way is through college. A degree in aircraft operations, aviation, aeronautical engineering, or a similar field can be used to get a job in this industry.

Aviation Maintenance

Aviation maintenance and mechanics is one of the most important jobs in the aviation field. There is a large general need for aircraft mechanics today, and this need will only grow in the future. Baton Rouge Community College (BRCC) is working toward fulfilling this need by educating the next aviation mechanics. Aviation mechanics repair and clear aircraft for flight, meaning the lives of people are in their hands.

Income: Mechanics make the highest starting salary of all of the aviation fields on this list. Mechanics make an average starting salary of $50,000 per year or around $26 per hour. However, this number increases with demand for services.

Becoming An Aviation Mechanic: All aviation mechanics are required to pass the federal licensing exam in order to earn a certification. The federal average passing rate is 70%, although BRCC’s graduates have a 94% average passing rate. At BRCC the aviation mechanics course is 21 months long and only cost $10,000 for the entire program. The second way to become a licensed aircraft mechanic is through the military. The military provides the training and hands on experience and once you are finished serving your time in the military you can take the licensing exam and become certified. The final way is through apprenticeship. This method is generally more difficult than the others because you have to find someone that is willing to teach and give you enough hands on experience to pass the exam.

Final Thoughts

Aviation is a diverse and rewarding field that anyone with an interest in STEM or management could enjoy. More information about BRCC’s aviation programs can be found on their website .

Written by Kelly Brown