This past summer, the Career Center hosted a seminar on careers in radio broadcasting and video production. Our guest speakers were Stuart Poulton of Stuart Poulton Productions and Latangela Sherman of Cumulus Media Radio. For those who missed it, here are the main takeaways:
Video production is the process of producing video content. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. There are three stages of video production: pre-production, production, and post-production. Pre-production is the process in which things are set up in preparation for filming – the location, timing, script, etc.. The initial production phase is where the filming takes place. Lastly, post-production is where the editing of a video takes place. This could include changes to color, editing of scenes, voice overs and graphics.
How do I Get Started in this field?
No formal training is needed, but you will need to learn the necessary skills through hands-on experience. Get practice by creating your own videos. Most smartphones have video capabilities. Look for video editing apps that will help you polish your product. You can also upload your videos to Youtube to be seen by the world.
If you truly have a passion to get into this profession, seek out internships to help you gain critical experience, knowledge, and skills. There are also video production classes at community colleges and universities.
What equipment do I need?
The equipment needed is anything that can capture video and sound. To do more advanced things, you would need the proper software and equipment for editing. The cost can be anywhere from a few hundred to many thousands of dollars. More important than equipment is a portfolio of your work. You will need to prove that you have experience and a passion for video production. This will also show off your many talents and expertise.
How much will I Make?
As of Jul 25, 2019, the average annual pay for a Video Producer in the United States is around $55,855 a year. In major studios or production companies, you may earn up to $87,500 and as low as $21,500.
Do people still listen to the local radio in a world where we now have satellite radio and the internet? The answer is yes! Do people only listen to the radio for music? That is a definite no. The local radio is needed not for just entertainment, but for information and local events that only pertain to the area you live in. The radio is crucial as a free resource which is easy for everyone to access.
Jobs in Radio Broadcasting
There are a number of positions both on the air and in the background, including:
- Sports Broadcaster/Announcer Radio Show Host
- Disc Jockey
- Radio News Reporter
- TV News Reporter
- TV News Anchor Person
- Script Writer
- Airtime Sales
- Sound and Audio Technician
- Lawyer (for legal and copyright issues)
A degree in broadcasting, combined with hands-on experience working in radio, will make you an attractive candidate in this field. Local universities and various community colleges offer a degree in Mass Communication with concentrations in Radio Broadcasting, including LSU, Southern, and BRCC. There are also many internships offered locally with Cumulus Media.
The salary range for broadcasting careers vary greatly. Those working in a small town for radio station can be as little as $15000-$25,000 per year. Those in bigger markets can make from $45,000 to $90,000 per year. This is why it is important to have a versatile background covering all aspects in the field. If you have this experience, then there is more potential for growth.
Written by Alvin Coleman