Here’s What’s New on Our YouTube Channel!

July was busy for us here at the Career Center! We officially launched our YouTube channel and have a number of videos already there. We’re going to update you on the first Monday of each month as to the newest content, so here’s what we’ve uploaded so far.

Seminars

Mastering the Job Interview

In the first video of our Seminar Series, Resume Coach Lynnette Lee recreates her usually in-person seminar, Mastering the Job Interview. It covers important topics such as what to wear to an interview, how to comport yourself, and what to expect.

How to Spot and Avoid Job Search Scams

This video is a recreation of Anne Nowak’s seminar. In it, she talks about common employment scams that prey on desperate job-seekers, and shows you how to spot and avoid those scams.

Creating a winning resume

In this “winning” seminar, Lynnette Lee shows you how to write and format a resume that’ll be sure to get you noticed by hiring managers. This video covers how to format your resume, what words and phrases to use, and how to order and present your work history to get the best results.

Choosing a Resume Template

Did you know that the Career Center has a page chockablock with resume templates, free for you to refer to and use, at all stages of your career? Lynnette Lee walks you through which one to choose in this video, depending on the type of job you’re looking for and the type of work you’ve done in the past.

Recession-Proof Your Job and Career

Let’s face it—due to COVID-19, the economy is gearing up for a recession. Anne Nowak shows you how to keep your job in the uncertain times ahead in this seminar.

Job Interview Scenarios

Entering a Job Interview

In this role-play video between Lynnette Lee and Career Coach Anne Nowak, they show you what, and what not, to do when entering a job interview and introducing yourself.

How to Answer: “Tell Me About Yourself”

The dreaded open-ended interview opener, “Tell me about yourself,” has confounded job seekers since time immemorial. In this video, Lynnette Lee and Anne Nowak role-play different scenarios to show you how to answer this question like a pro.

How to Answer: “What is Your Greatest Weakness?”

This might be the most-lampooned of all interview questions, but it still gets asked by hiring managers and interviewers. Lynnette and Anne team up to show you what answers work and which ones don’t.

How to Answer: “What are Your Greatest Strengths?”

In this video, Anne Nowak and Lynnette Lee act out how to respond to one of the trickiest questions in an interviewer’s toolbox.

How to Answer: “Why do You Want to Work With Us?”

Here’s a hint: the answer isn’t “I like money.” In this video, Anne Nowak and Lynnette Lee walk you through the right and wrong ways of answering this evergreen question.

Application Walkthroughs

How to Apply for a Job with East Baton Rouge City-Parish Civil Service

Career Specialist Rick Wright shows you how to apply for a job with the City-Parish Civil Service in this walk-through video, so you can apply to your civil service dream job in no time.

How to Apply for a Job at Domino’s

In this video, Career Specialist Cynthia Payton walks you through applying for a job at the ever-popular pizza chain, Domino’s.

How to Apply for a Job with Dollar General

Career Specialist Case Duckworth guides you through the process of applying to work at one of the nation’s leading retail chains, Dollar General.

Work-from-Home Website Reviews

Rat Race Rebellion

Anne Nowak reviews on of the best work-from-home job board websites, Rat Race Rebellion. She’ll show you how to find a good job to do in your spare time or as a full career, as well as what to look out for and avoid.

Remote Planet

If you were laid off or found yourself with a lot of extra time on your hands during the pandemic, remote-work websites might help you find a way to make some extra cash. Anne Nowak walks you through one of them, Remote Planet, in this video.

Flexjobs

Flexjobs is a little different from other work-from-home websites: it requires a (paid) subscription. Anne Nowak discusses the benefits and drawbacks of that model in this review.

If you’d like to see more content like these videos, please subscribe to our YouTube channel. And if you’d like to suggest a topic for a future video, please call us at 224-231-3733.

Written by Case Duckworth

New Career Center Books

COVID-19 has made this a challenging time for workers. Unemployment is high, layoffs are widespread, and some people are finding themselves out of work for the first time in years. Please remember, though, that the Career Center is here to help. In addition to our in-person and online services, we also have books on a variety of job-searching topics. Here are a few of our newest guides:

Taking the Work Out of Networking: An Introvert’s Guide
by Karen Wickre
We often tell clients that the best way to get job leads is through networking. The old adage is true: it’s not what you know; it’s who you know. Too often, our clients feel uncomfortable and shy about reaching out to their network. This book aims to help jobseekers with networking strategies via an unconventional approach which can work well for introverts. Subjects include: maintaining relationships through social media, mastering small talk, managing email communications, and blending the personal with the professional. Author Karen Wickre, journalist and former editorial director of Twitter, brings to bear a lifetime of experience in communications.

Modernize Your Resume: Get Noticed. . .Get Hired
by Wendy Enelow and Louise Kursmark
The rules of resume design change fairly frequently, so if you haven’t reworked your resume in a few years, it may be outdated. Fear not, though: Master Resume Writers Kursmark and Enelow have drawn on their significant expertise to provide a thorough compendium for resume structure, content, and design.  From the big (How do I make a resume ATS-friendly?) to the small (What font should I use?) to the tricky (I haven’t worked in five years. . .), this guide aims to answer all your resume questions. Included are several dozen example resumes.

Job Interview Tips for Overcoming Red Flags
by Ronald Krannich, PhD
The job interview is a stressful process at the best of times. This is of course doubly true if you have a sticky situation that may come up in the interview. Perhaps you have been fired, or received a negative reference. Maybe you lack certain relevant skills, have an unstable work history, or possess a criminal record. Whatever your situation, this guide aims to help you identify your red flags, formulate strategies to overcome them, and find ways to present yourself in your best light at job interviews. Author Ronald Krannich is a job search expert with more than 100 published books to his name.

Comeback Careers: At 40, 50, and Beyond
by Mika Brzezinski and Ginny Brzezinski
Workers over the age of 40 face an extra obstacle in the job search – age discrimination. For women especially, this obstacle can compound with other issues, such as years spent raising children instead of focusing on a career. Yet restarting one’s career in middle age is possible. This book features interviews with dozens of successful professionals who have reinvented and relaunched themselves into a second career. The book discusses ways to use the knowledge and experience you already have as a foundation for building a new image and career. There are also strategies from expert career coaches tailored especially to mid-career jobseekers.

If you’d like to place a hold on one of these books, please visit the East Baton Rouge Parish Library website.

Written by Lynnette Lee

Salary Negotiation, Part 3

Recently, the Career Center’s own Anne Nowak gave a seminar about negotiating your salary with your employer. In case you missed it, here are some of the key takeaways, part III:

Negotiation rules for women

It is 2020 and yet, study after study shows that women are earning less than men and that the glass ceiling hasn’t budged much. One of the reasons women earn less in comparable jobs is that they rarely negotiate their salaries. In part I of this series we showed how much financial difference negotiating makes over a lifetime of work. But only 1 in 5 women ever try to negotiate.

the double standard

Studies show that it is not easy for women to strike the right balance. Men are expected and encouraged to be ambitious, direct, and driven. Those are all positive attributes when relating to men. However, if women display the same behaviors, they are seen as unlikable and met with suspicion and even contempt. One study sent two identical resumes to hiring managers, with one difference: one had a man’s name, the other a woman’s. The managers who received the man’s resume praised his ambition and experience, and said they’d probably hire him; the managers who received the woman’s saw her as unlikable and weren’t sure if they’d like working with her, and passed on the resume. So, the same traits that are seen as positive in men, are seen as negative in women.

Effective strategies for women

In order to negotiate you need to be assertive. But being assertive is seen as negative. So what can women do? It has been shown that women are more effective in their negotiations if they stress “we” over “I,” if they’re more indirect about their needs, or if they position themselves as a helper. Female approaches to negotiation that have shown success:

  • “Help me make this work. In order to be most useful to this organization I need….”
  • “Here are the resources I need to be more effective for our company……”
  • “My mentor/team/supervisor suggests I bring this up …..”

While there are certainly women who have succeeded with the more direct male approach, this more indirect tactic is a good alternative for women who feel ill at ease with traditional assertive negotiation tactics. While it’s best to gauge the specific situation that you’re in, many women have found these shifts in negotiating style beneficial to the end result: a better salary or benefits package.

If you are interested in learning more about negotiation tactics for women, check out former Stanford Business School professor Margaret Neale on Youtube. If you’d like help preparing for an upcoming negotiation, the Career Center can help.

Written by Case Duckworth and Anne Nowak

Salary Negotiation 101, Part 2

Recently, the Career Center’s own Anne Nowak gave a seminar about negotiating your salary with your employer. Last month, we posted some key takeaways for jobseekers negotiating salary for a new position. In case you missed it, here are some of the key takeaways, part II:

Asking for a raise or promotion in your current role

Say you’ve been working at a company for a while and you feel you deserve a raise or a promotion. Do you just go to your supervisor and ask them for more money? Yes – but with a plan!! The conversation with your boss has to be well prepared.

Valid reasons for a raise or promotion are:

  • You have made the organization money, e.g. by selling much more than your quota; by growing customer base; by inventing a new product; by creating and conducting a stellar marketing campaign, by soliciting donors; etc.
  • You have saved your organization money, e.g. by auditing records and discovering waste; by improving workflows; by streamlining purchasing; by negotiating better prices, etc.
  • You have taken on considerably more responsibilities and have performed those well.

The following are NOT valid reasons for a raise or promotion:

  • You are getting married/divorced/are having twins…and need more money
  • You are buying a house and need more money
  • You hear that two colleagues of yours got raises and they are doing the same job as you

Now make your case. If you have numbers or statistics to prove your worth, excellent. But even if you don’t, prepare documentation of your accomplishments and make a good case for your promotion/raise. Focus on the value you’ve brought to the company.

However, you’ve also got to time your negotiation right. Asking for a raise during an economic downturn or company restructuring will probably be met with a no regardless of your accomplishments. Keep track of your company’s financial rhythm and budget cycles too – our presenter shared a time when she asked for a raise, and her boss agreed, but the company had finished its yearly budget two weeks before. She had to wait until the next year to make her case again.

further reading

  • Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You, by Jim Hopkinson
  • Mastering the Job Interview and Winning the Money Game, by Kate Wendleton
  • Getting (More of) What You Want: How the Secrets of Economics and Psychology can Help You Negotiate Anything, in Business and in Life, by Margaret Neale (electronic resource)

You may place any of these items on hold at the East Baton Rouge Parish Library website.

Stay tuned for our final post in this series, which will focus on special negotiation strategies for female jobseekers.

Written by Case Duckworth

Salary Negotiation 101, Part 1

Recently, the Career Center’s own Anne Nowak gave a seminar about negotiating your salary with your employer. In case you missed it, we’d like to present some of the takeaways here. Today;s post will focus on salary negotiation when you start a new job. (There will be a follow-up posts discussing other aspects of this seminar.)

Why should you negotiate?

While the answer to the question, Why should you negotiate your salary? might seem obvious, there are reasons beyond the immediate payday. For example, consider two employees: Chris and Fraser. Both were hired on the same day, by the same company. Both were initially offered $100,000 a year in salary. Chris decided that was a good deal and took it, no questions asked. But Fraser asked, “What can you do for me?” and was able to negotiate a 7.4% higher salary, for a total of $107,400 the first year. Afterwards, both men stay at the company for 35 years and receive identical 5% raises each year. When it’s time to retire, the men compare their portfolios and Chris is caught by surprise – if he wants to end up with as much wealth as Fraser, he’ll need to work 8 more years! Fraser’s simple, ten-second question saved him 8 years down the line. Negotiating your salary can do the same for you.

The big 4 rules of negotiation

  1. Ask. 84% of employers in the private sector (the number is lower in the public sector) expect you to negotiate. Accepting a salary offer without questions is the same as paying sticker price for a car – you’re only doing the other party a favor. You may be worried that your offer could be rescinded if you ask for more compensation, but let’s look at facts: if you have an offer, the company wants you to work for them. Hiring people is a lot of work – they’ve already published the job vacancy, read dozens of interviews, interviewed multiple people, maybe even multiple times, and they’ve arrived at their decision: you. They think you’re a great fit and they want you to come work for them. So it won’t hurt to ask for something extra. (Of course, we can’t guarantee they won’t rescind their offer – there’s always a risk, but it’s small.)
  2. Be Prepared. Use websites that compile salary information, such as payscale.com, www.salary.com, www.glassdoor.com, and www.vault.com. (Also, if you have any friends in the industry, or even better, at the companies you’re applying to, ask them how much they make. If they don’t want to tell you, don’t push it – even though you’re usually well within your rights to discuss your salary.)  Take note: pay range will change depending on the job level, your qualifications and experience, and your geographical location. For example, companies in California tend to pay more than those in Louisiana to offset the higher cost of living. You’re also better positioned at the negotiating table if you have more education, certifications, or experience than the job posting calls for. Take note, too, of wider economic trends affecting your industry – you might have more leeway to negotiate in a fast-growing industry, as opposed to one that’s shrinking.  Use that information to your advantage!
    You should also think about your own goals: how much do you want to make? How much do you need to make, for your housing, transportation, groceries, and life expenses? If your dream job can’t offer you enough to live on, you can’t accept that job offer – and it’s better to know before you work there for six months and fall into debt.
  3. Whoever says a number first loses. Negotiating a salary is similar to negotiating anything else: information is ammunition, and you want to keep your cards close to your chest. If you’re asked about what your desired salary would be early on in the application cycle, such as on the application, leave it blank if you can. If it’s a required question, then answer it, but be aware that HR can use desired salary to screen applicants out of the consideration pool. Don’t bring up salary or compensation during your interview. If the interviewer does, try to deflect the question by saying something like, “I’d like to discuss salary after we’ve both determined I’m a good fit for the position.” If you’re a finalist for the position, you can ask them what range of salaries they have in mind, or what their budget for the position is. You’re just trying to get them to say a number first.
    Of course, there’s a small exception: if you’re extremely prepared in your salary negotiation, and you have a very good estimate, you can try “anchoring” the negotiation with a salary. Anchoring is a phenomenon that retailers use in sales: the first value we hear for an item tends to “anchor” its worth in our minds, regardless of its actual value. That’s why you’ll see “Was $1999, now $1300” in stores – they’re tricking us into thinking $1300 is a good deal, even though they were never going to charge $1999 for it. You can do the same in salary negotiations, but again, only if you’re prepared. You’ll need to know a lot about the job you’re about to begin, the industry, and your skills’ worth.
  4. Always make a counter-offer. Once you’ve successfully gotten them to say a number first, you say a bigger number. Make sure to back up your counter with your experience and expertise, and your research on salaries in your area and industry. They might accept your number, which is great! However, they might not be able to move on salary. If not, try asking them about other perks, such as bonuses (such as a sign-on bonus or year-end bonuses), benefits (like better healthcare or retirement), vacation packages, car or technology allowances, or an earlier performance and salary review. They’ll probably be able to give you something more if you just ask.

Conclusion

Remember, 84% of private companies expect salary negotiation for new hires. At the same time, they’re trying to save money. They’re not going to volunteer giving you more money or benefits – you have to ask. The same goes for companies you’ve been working for: if you think you’re worth more than they’re paying you, and you’ve got the receipts to back it up, ask. The vast majority of the time, the worst that’ll happen is they’ll say “No.”

Stay tuned for further posts on salary negotiation.

Written by Case Duckworth

Who’s Hiring During the Pandemic

This is a uniquely challenging time to search for a job. Concerns over COVID-19 have shuttered many businesses, and large numbers of people have been temporarily or permanently laid off. Given this uncertainty, most companies are slowing down hiring – but not all. Certain fields are growing quickly in response to consumer demand during the outbreak, including:

  • Hospitals and Medical Centers: Locally, this includes Our Lady of the Lake, Baton Rouge General, and Ochsner, all of whom are hiring both medical and non-medical staff.
  • Janitorial Companies: Janicare, Janiking, and Aramark are among those hiring locally.
  • Grocery Stores: This will include national chains like Walmart, Target, Costco, Sam’s Club, and Albertson’s, plus local chains such as Rouse’s and Associated Grocers.
  • Pharmacies: Walgreens and CVS, as well as smaller local pharmacies, will need more employees.
  • Home Repair Stores: Both Lowe’s and Home Depot have been categorized as essential stores that will remain open throughout the crisis, and both are hiring.
  • Delivery Services: Amazon is having explosive growth due to online ordering. Food delivery services such as Waitr, UberEats, and GrubHub also need staff to keep up with demand. And grocery delivery services such as Shipt and Postmates are rapidly growing.
  • Transportation Services: For non-CDL drivers, check FedEx, UPS, and the Post Office. For CDL drivers, there are a variety of companies to choose from, so your best bet may be an aggregate job search website such as Indeed.

Additionally, you could use this time as an opportunity for some entrepreneurship. Think creatively about what services you could sell. Could you offer to provide lawn care, handyman services, housecleaning, cooking, or grocery pickup for your community? Could you babysit neighbors’ children while the parents are at work? Sign up as an online tutor? Craft items to sell on Etsy? Your skills and hobbies could help you fill in the cracks financially.

We wish you luck with your job search through this challenging time. As always, feel free to call the Career Center at 225-231-3733 for answers to your job search questions.

Written by Cynthia Payton and Lynnette Lee

Tech Talk: Learning Express Job and Career Accelerator

The East Baton Rouge Parish Library recently acquired a new resource to assist jobseekers: the Job and Career Accelerator service of the Learning Express database.

How to Access It:

The Learning Express database is free to anyone with an East Baton Rouge Parish Library card. Go to the library website, then click on The Digital Library. Choose to search the “A-Z List”, then find “Learning Express 3.0” which takes you to the Learning Express database. Now click on “Job and Career Accelerator”.

How it’s organized:

There are six sections to this resource.

Find a Career Match: These assessments can be a good career planning tool for people who don’t know where to start. The Interest Matcher asks you about how much – or how little – you are interested in doing certain types of tasks.  The Skills Assessment is similar, except it asks about what skills you already have.  Each assessment will, based on your answers, provide you with a list of professions and types of work which match your interests or skills.

Explore Occupations: This tool provides detailed information about 1000 different careers.  There are several different options for how to search and narrow down results. For each job title, the database gives information on job description, average salary, projected demand, education needed, skills preferred, and more.

Search for Jobs and Internships: This takes you directly to job postings and internship opportunities on Indeed.

Tools to Get Hired: This section provides samples of job search-related documents, including resumes, cover letters, networking letters, and post-interview thank-you notes. There is also a how-to-interview tutorial and a resume-building tool.

Career Library: This section has in-depth guides on how to start a career in several common fields, including healthcare, teaching, paralegal, police, and culinary arts. There are also specialized guides for how to change careers and how to use social networking in the job search.

School and Scholarship Finder: The Scholarship Finder helps you search among 24,000 different scholarships to find scholarships for which you might qualify. The School Finder helps you locate a school that meets your educational goals and needs. It includes a Quick Match tool that helps you find schools that might be a good match for you.

What do we like most about this resource?

One-stop shop: This database brings together a lot of resources for different aspects of job searching and career planning under one roof. You can take an assessment, choose a career, write a resume, apply for jobs, and find a school, all under one roof. That can be very convenient.

Good information: There are lots of tools here to help you become a savvy jobseeker. For instance, the sample letters in the Tools to Get Hired section are helpful examples. And the guides in the Career Library are extremely informative, if there is a guide for your chosen career.

Resume Keywords: This was our absolute favorite part of the database. The Resume Builder contains a list of Job-Specific Keywords which you can use to plug into your resume. For example, if you look for “Accountant”, a long list of keywords and skills related to accounting and finance will come up. You can then choose some of those keywords to fill out the “Skills” section of your resume. This is a great way to make sure your resume bursts with the key skills that will grab a hiring manager’s attention.

What do we dislike most about this resource?

Derivative: This database has very little in it which is original. The job postings come from Indeed. The career information comes from ONET. And the general structure of the resources comes from Career Cruising, another career database which we’ve discussed extensively.

Resume Builder: We know, we seem to be contradicting ourselves. We said that we loved the Keywords section of the Resume Builder. And that’s true. But we found the rest of the Resume Builder inflexible and hard to use. It uses a one-size-fits-all formula for the resume template, making it difficult to tailor a resume to suit your specific skills and audience. We much prefer referring our patrons to our own resume templates, which are 100% customizable.

Written by Richard Wright and Lynnette Lee

The Seven Deadly Sins of Job Searching, Part 6

This is the sixth post in a series of posts about the most common and damaging mistakes jobseekers make. Read the full series here.

6th deadly sin: going it alone

You read our blog posts about the first five deadly sins of job searching, and have all your ducks in a row. Your resume and social media presence are top notch, and you are well prepared for job interviews. You are staging a great search. . .and yet, after a few weeks, no success. You are starting to doubt yourself. Are there any jobs out there? Are you good enough? Yes, you are! But job searching takes time and patience. The higher your desired position and salary the longer your search will take. The longer the search takes the more demoralizing and discouraging it can become. Don’t commit the 6th deadly sin of job search and try to go it alone!

The best antidote to the job search blues is community

Not feeling needed anymore is one of the prime stressors after job loss. Build a support system that shows you are not alone in this and that makes you feel needed and appreciated. What constitutes a support system will look different for everybody depending on their individual needs. Support systems are often drawn from:

Family – If you have a supportive family that listens and encourages you, perfect! If they make you feel needed, even better. Unfortunately family members often, mostly unknowingly, add to stress with well intentioned but unfounded advice and pressure.

Religious/Spiritual groups – If you have a religious or spiritual home you can fall back on, this can be invaluable. Being involved and helping others can make you feel better about your own situation.

Sports teams/hobby groups – Physical activity is very important for emotional wellbeing. Again, helping others by coaching or leading groups will make you feel better as well!

Job Search Support Groups – Jobs search support groups or job clubs are groups of job seekers that meet on a regular basis and bring job seekers from different backgrounds together for mutual support, networking, accountability and job search tips. Research shows that job club participants on average find employment faster than seekers who go it alone. They also report better wellbeing due to being able to help other group members with networking leads or other advice. You can find these groups in most larger cities and they are often sponsored and run by churches and community organizations. Here at the Career Center we are big believers in this concept and have facilitated weekly job club meetings for years.

If you are a job seeker in a professional career and are interested in joining our job club, you can find more information here or give the Career Center a call at 225-231-3733.

Stay tuned for the next deadly sin of job search.

Written by Anne Nowak

Different Types of Job Fairs

April and May are job fair season in South Louisiana. There are a number of job fairs to choose from each week. But, job searcher beware, not all job fairs are created equal. If you don’t do your research ahead of time you might well waste your time and return frustrated. Different job fairs work for different job searchers. Here is an overview of the different kinds of job fairs and who will benefit most:

College Career Fairs

These job fairs are organized by colleges mainly for their students and alumni, but sometimes they are open to the general public as well. Colleges put on general job fairs, which include a wide selection of employers and professions. Before you go and attend a general job fair, find out which employers will be present and if they are interesting to you! In addition to the general job fairs, colleges often organize fairs specific to certain professions: e.g. health care careers, engineering, media, or skilled trades. These are preferable to the general fairs since you know each employer present has an interest in hiring candidates from your field.

In general the employers present at college career fairs are mainly interested in entry-level and recent graduate candidates. Though alumni are usually invited as well, there will be fewer opportunities for mid-career candidates. However, talking to a live human recruiter or hiring manager is always preferable to just applying online. So the chance to talk to hiring managers directly, learn information about the company and making connections might make it worthwhile for mid-career professionals to attend.

General Public Job Fairs

These are often organized by local non-profit organizations, media outlets or workforce centers. They are unfocused and represent a wide variety of employers and fields. Often the majority of employers present at these general fairs are from companies or fields with high turnover jobs who need new employees frequently. These occupations are often found at the lower paying level of the world of work. If you need a job fast and are not picky, these job fairs might work for you. If you are an experienced professional, do your research and find out beforehand which employers will be present to see if it is worth your while to attend.

A drawback that college and general job fairs have in common is that some of the companies present are not really actively hiring. Sometimes they attend more for the public relations value. They want to be seen as thriving companies that are attractive to potential employees. Yes, they will still take your resume at the job fair but it will not lead to anything.

Single Employer Job Fairs

These are the best job fairs. As the name suggests, this is a job fair for/with just one employer who is normally looking to fill a number of different positions. These are the best job fairs because the companies conducting them are in need and actively looking for people. They are usually very organized and ready to interview and process applicants on the spot. This means that there is very little time between the job fair and starting a new position. Single employer job fairs are conducted by companies in all fields, from high tech and IT, to warehouse, healthcare and hospitality.

The career center can help!

The best way to find out about any kind of job fair in your area is social media. Follow any company you are interested in on social media. They will normally announce their job fair participation on their different accounts. Also follow your school’s career center social media as well as your local workforce or unemployment center, Dept. of Labor and public library. For the Greater Baton Rouge area the Career Center at the East Baton Rouge Parish Library is your one stop shop. We post all upcoming job fairs on our social media, we frequently host them, and we help you prepare for an impeccable job fair performance with our Job Fair Success seminars, like this one.

Written by Anne Nowak

The Seven Deadly Sins of Job Searching, Part 4

This is the fourth post in a series of posts about the most common and damaging mistakes jobseekers make. Read the full series here.

4th deadly sin: an unmanaged and unmonitored social media presence

If you followed the advice of our blog posts about the first three deadly sins of job searching,  you now know what you want and what you can contribute, you have a networking strategy in place, and you have a well-written resume. Great, well done! You are ready to get the word out to your network and to recruiters that you are on the market. Yet despite good qualifications, you get no leads or interviews.

Have you monitored your social media presence lately?
Is your social media presence holding you back? You want to be on social media while job searching! Social media platforms can be of tremendous help in finding a job. But your presence can also cost you the job if not managed carefully. The vast majority of recruiters and/or hiring manager will check you out on the internet!

LinkedIn: If you are in a professional career, you need a LinkedIn profile. The profile needs to be complete, including a professional picture. All LinkedIn content needs to be professional; this is not the place for your vacation pics or party exploits. For more information on LinkedIn see our previous post.
Facebook: If you use Facebook exclusively for private non-professional content, make sure to lock it down and set your privacy settings to the most restrictive settings possible. Don’t let anybody tag you in pictures; don’t let anybody post anything to your timeline. Delete old profile pics. Don’t post incriminating pictures, and be careful about what you post or articles you share or like. Beware of public groups. Despite all these potential negatives, Facebook can be a good networking tool.
Twitter: Twitter is inherently public. So adjust your strategy while job searching. If you follow any divisive or questionable groups or organizations, drop them while you are on the search. Also refrain from commenting on, posting, or retweeting such content. Do not share or retweet incriminating pictures of any kind. Do use Twitter to follow, comment on, engage in and retweet content that is highly relevant to the job you are looking for.
Instagram: Again, beware of the pictures you post, what you like and comment on. Do use Instagram to post pictures, follow, and engage in content and organizations that support your job search and show your interest in the subject matter.

Personal Branding
Ideally you want to use all your social media accounts for a branding campaign. You know what kind of job you are looking for and you know the kinds of organizations you’d most like to work with. Now you can utilize social media to learn as much as possible about these organizations and engage with them. Follow their social media presence, engage with and comment on their posts, post relevant content on your own feeds, and use targeted hashtags. If you do this well, maybe your next job will find you.

If you need assistance in creating LinkedIn profiles or learning about social media for the job search, call the Career Center at 225-231-3733.

Stay tuned for the next deadly sin of job search.